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You can call us the Terminator.   (We’re part machine, part human).

We’ve taken over 50 years of collective digital marketing experience to formulate a system that utilizes
big data, multi-touch attribution modelling and predictive algorithms across the entire customer life
cycle to most effectively drive both new and repeat customers with the highest lifetime value. And
because tools are only as good as the people that use it, every campaign is meticulously optimised by our
top Digital Marketing Experts ensuring that we deliver the best results imaginable.

Our solutions are broken down into 2 products that encompass the entire customer lifecycle:

ACQUIRE

Before we hunt, we first need to know where to look. Alley Acquire analyses millions of data points of your best customers, both on and off-site, providing a clear outline of the customer profiles that are most likely to buy your products. Then look-a-like modeling algorithms find prospects that share the same characteristics as your best customers showing them right ad in the right context at the right time, drastically increasing the odds of conversion and long-term ROI.

We’re not done. Every touch point with a potential customer matters. With Alley Acquire, we’ve implemented custom multi-touch attribution models to track which campaigns are aiding in a customer’s purchase journey, even across devices. This means we can forecast an optimal marketing mix to provide the overall highest ROI for your total media budget.

No more blind spending on brand campaigns. No more premature cutting of profitable campaigns based on last-click date. REAL ROI.

We currently run integrated campaigns across the following desktop, mobile and tablet marketing channels:

LET’S CHAT

Who wants Mr. Fickle? Once a customer is acquired we can continue to track that customer (even across devices) and
calculate their lifetime value to further drive ROI optimizations. Then we use that data to build look-a-like audiences prospecting additional target markets with the highest odds of becoming a top customer.

Customer Lifetime Value (CLV) is a changing metric and can be influenced after the first purchase if properly
re-engaged at the right time, in the right context, with the right products or promotions. Say hello to Alley Retain.

RETAIN

Keep ‘em coming back.

It’s no secret that it’s over 5x more expensive to acquire a new customer than to keep an existing one. So why do most online marketers neglect retention campaigns? Mainly because it’s complicated and time consuming to do it correctly. Don’t worry, we got your back on making them come back.

Alley Retain pulls together customer data (on-site behavior + purchase history) then using predictive algorithms, determines when a customer is most likely to churn, purchase or do any specified action. At this precise moment, the customer is re-marketed via email, Facebook ads, Instagram ads, on-site notifications and/or SMS with data-backed promotions, messaging and product recommendations most likely to re-convert the customer.

LET’S CHAT

All Alley’s solutions are fully managed, meaning we take care
of everything from start to finish saving you time while
maximizing campaign performance.

Dedicated Account Strategist

The go-to mastermind of your campaigns. Every Account Strategist has deep experience in running conversion-focused marketing campaigns. They also answer any questions you may have relating to the campaign or not. Got a question about an article you read? Ask your Account Strategist!

Customer Lifecycle Marketing Software

Alley’s proprietary solutions are the secret sauce behind our success. We’ve taken over 50 years of collective digital marketing experience to formulate a system that utilizes big data, multi-touch attribution modelling and predictive algorithms across the entire customer life cycle to most effectively drive both new and repeat customers with the highest lifetime value.

Real-time Optimization

The combination of our real-time algorithmic predictive intelligence and our Digital Marketing Experts’ micro-management techniques allow campaigns to reach higher ROI at a much faster rate, eliminating wasted media spend by quickly targeting top performing segments.

Reporting & Customer Insights

Log into your report portal to check the pulse of your campaigns at any time or work with your Account Strategist to gain a more in-depth analysis with actionable insights. In addition, learn about the profiles of your best customer segments, their preferred ad messaging and creative for utilization in other off-line marketing campaigns.

Ad Design & Copy Support

No amount of technology and experts can help bad ad creative and copy, so we assist you internal design team with marketing angles, promotions and online ad best practices. Don’t have an internal design team? No worries – our expert Designers can create conversion-focused designs that don’t sacrifice your brand guidelines.

Landing Page Optimization

Campaigns don’t end after the user has clicked. We analyze your site’s conversion rate offering data-based recommendations and when necessary, will implement multivariate landing page tests in order to ensure our off-site campaigns are successful on-site leading to increased customers, orders, and revenue.