Who wants Mr. Fickle? Once a customer is acquired we can continue to track that customer (even across devices) and
calculate their lifetime value to further drive ROI optimizations. Then we use that data to build look-a-like audiences prospecting additional target markets with the highest odds of becoming a top customer.
Customer Lifetime Value (CLV) is a changing metric and can be influenced after the first purchase if properly re-engaged at the right time, in the right context, with the right products or promotions. Say hello to Alley Retain.
WHAT YOU GET WITH ALLEY
All Alley’s solutions are fully managed, meaning we take care
of everything from start to finish saving you time while
maximizing campaign performance.
Dedicated Account Strategist
The go-to mastermind of your campaigns. Every Account Strategist has deep experience in running conversion-focused marketing campaigns. They also answer any questions you may have relating to the campaign or not. Got a question about an article you read? Ask your Account Strategist!
Customer Lifecycle Marketing Software
Alley’s proprietary solutions are the secret sauce behind our success. We’ve taken over 50 years of collective digital marketing experience to formulate a system that utilizes big data, multi-touch attribution modelling and predictive algorithms across the entire customer life cycle to most effectively drive both new and repeat customers with the highest lifetime value.
The combination of our real-time algorithmic predictive intelligence and our Digital Marketing Experts’ micro-management techniques allow campaigns to reach higher ROI at a much faster rate, eliminating wasted media spend by quickly targeting top performing segments.
Reporting & Customer Insights
Log into your report portal to check the pulse of your campaigns at any time or work with your Account Strategist to gain a more in-depth analysis with actionable insights. In addition, learn about the profiles of your best customer segments, their preferred ad messaging and creative for utilization in other off-line marketing campaigns.
Ad Design & Copy Support
No amount of technology and experts can help bad ad creative and copy, so we assist you internal design team with marketing angles, promotions and online ad best practices. Don’t have an internal design team? No worries – our expert Designers can create conversion-focused designs that don’t sacrifice your brand guidelines.
Landing Page Optimization
Campaigns don’t end after the user has clicked. We analyze your site’s conversion rate offering data-based recommendations and when necessary, will implement multivariate landing page tests in order to ensure our off-site campaigns are successful on-site leading to increased customers, orders, and revenue.